D a n i e l   C o t t o n



I'm Head of Innovation (Tech & Creative) at Capgemini and a self-described pragmatic technologist

An experienced, hands-on Innovation Leader.

I'm a human-first technologist & innovator, driven by outcome.

Applying innovation with world leading brands to solve their biggest challenges.

A picture of Daniel Cotton

Women's Rugby
World Cup

Launching Tryline IQ - enriching the fan experience on the BBC's broadcast, mobile and web - by generating match and tournament insights automatically with a custom-built Generative AI data platform.

Connecting fans to the tournament.
Images of the TryLine IQ feature - built for the 2025 Women's Rugby World Cup - which uses a custom Generative AI to create insights about what's happening on the pitch that are broadcast via the BBC, mobile and web.

Pollenize
Nest Sweeper

Tackling the threat of invasive species to Britain's pollinators by equipping the public with AI.

Reducing false positives, triangulating nests.
Images of the Nest Sweeper mobile app - an AI powered tool tackling the threat of the invasive asian hornet species to UK bees.

Burger King
BK Buddy

Keeping restaurants operating by empowering managers to resolve equipment problems with Generative AI.

Cutting costs, improving service with reliable, auditable GenAI.
Images of the BK Buddy mobile app - a Generative AI tool that safely guides store managers through minimising downtime and resolving equipment problems.

Burberry
My Moment in Time

Empowering customers to step into Burberry's rich heritage at Leeds Digital Festival with a custom-built Generative AI experience.

Personalised, printed postcards, starring you.
Images of the Moment in Time experience - built for Burberry - which uses a custom Generative AI to illustrate you into iconic Burberry advertisements.

Technology is just a tool. A means to an end. It only has value when contextualised.

True value is what we enable people to achieve.

John Lewis
Home Assurance

Launching a brand-new Internet of Things based home insurance business for John Lewis in under 12 weeks.

Reassuring consumers with prevention rather than cure.
Brand assets and screenshots of John Lewis Home Assurance's website - a proactive home insurance product paired with IoT smart devices and sensors.

Action for
Children (Elf.ai)

Crafting an interactive in-store installation to help Action for Children raise money for vulnerable children.

We drove over 90% of our visitors to a donation increasing store donations by 30%.
Various screenshots of the Elf.AI installation from Action for Children's 2019 pop-up store. It is a festive themed touch-screen experience where gifts are recommended based on emotional response to images..

Every project is an opportunity to raise the game. To challenge what's accepted and dare to be better.

Only by innovating can we stay relevant.

World Rugby
Sevens Series

Re-imagine the fan experience to help the Sevens Series engage new audiences.

Launching a prediction game in just 2 weeks.
Various screenshots of the World Rugby Sevens Series Predictor app and Live Match Dashboards.

Johnnie Walker
My Edition

Crafting a brand-new personalised product offering for one of the worlds most loved brands.

Building a luxury personalisation experience to create your perfect whisky.
Various screenshots of the Johnnie Walker My Edition web application and photographs of the personalised whisky bottles that were sold.

Have a problem you need help with?

Let's talk.

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